What is the best environmentally friendly toilet paper?

Jun 9, 2021
1 min read

Every item you put in your trolley has an impact on the environment. Some of the negative impacts are obvious (plastic), and some are not (where does each ingredient come from? What's the impact of farming each ingredient?).

Trying to be a responsible, environmentally conscious consumer can be quite overwhelming, and the marketing and packaging departments don't make it easy on you.

So, in the world of toilet paper, how can you tell which is the best and most environmentally friendly?

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What is eco-toilet paper?

To determine the best environmentally friendly toilet paper, you first need to identify which are environmentally friendly. For example, some brands may talk about not using chemicals or donating to environmental causes, but they still use virgin paper from freshly chopped down trees. This is not eco-friendly toilet paper.

Eco-friendly toilet paper is recycled toilet paper. No, not recycled TOILET paper, but recycled office paper. Processed, sterilised and repurposed to give it a new life, which contributes to reducing deforestation. icare is Australian owned, with three generations of recycled toilet paper production running through our family business.

Which is the best recycled toilet paper brand?

Now you know that recycled is the most environmentally friendly type of toilet paper, you'll only have a few to pick from in the supermarket. And thankfully, you don't need to gamble on your instincts.

With such control, we've been able to make a recycled toilet paper product that stacks up as good, if not better, than other local and international virgin brands.

In early 2021 a toilet paper sensory test was completed, comparing four of the major toilet paper brands available in supermarkets. Two were recycled. icare was one of them.

While we can't name the other brand, we can say that on softness, strength, colour, perforation tear and hand feel, icare was far ahead of the recycled competitor. We also came second of the four, neck and neck, with the number one virgin brand.

Selecting icare means you’re selecting the best toilet paper, as well as the most environmentally friendly.